We Love the Real You

We believe in the wonderful imperfection of life. We believe in people, passion, authenticity and you. We believe that everyone is beautiful the way they are, down to every hair strand. These are our four reasons. What are yours?

Uniquely yours

You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.

Four Reasons Professional ryhmäkuva 3592x2398px

Find the hair products that match your needs

Do you want help in choosing the perfect products? We promise that from us you will find the hair products that match your needs completely. Everything from shampoos to conditioners and styling products – take your pick!


Let’s speak kindly to ourselves

We want you to feel the most beautiful when you are yourself. We want your good hair days to be fantastic and your bad hair days better. We want you to remember to speak kindly to yourself.



Express yourself

Be yourself. Break the mold. Color outside the lines. Eat the entire tub of ice cream. Turn a Bad Hair Day into an Almost Too Good to Be True Day with Four Reasons.

005 Four Reasons final lowres

What is your dream hair color like?

Hair stylists answered this question and based on their replies, we developed the perfect hair color: Four Reasons Optima. This professional hair color line is perfume-free, vegan and fabulous. Optima gives you beautifully shiny, tone-rich hair!

Follow @fourreasonsofficial