We Love the Real You

We believe in the wonderful imperfection of life. We believe in people, passion, authenticity and you. We believe that everyone is beautiful the way they are, down to every hair strand. These are our four reasons. What are yours?


Four Reasons Nature

Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.

Color Mask

Four Reasons Color Mask is an up-to-date selection of toning hair products that accentuate the color of your hair in a subtle or bold way. Their conditioning, vegan and pigment-rich composition extends the life of your hair color and keeps it intense.

Uniquely yours

You know yourself and what you like. You show your strengths and dare to be who you really are. You show your strengths and dare to reveal your feelings. We created Four Reasons Professional hair product line for you, because you deserve something uniquely wonderful. Pure premium, for you and your hair.

Find the hair products that match your needs

Do you want help in choosing the perfect products? We promise that from us you will find the hair products that match your needs completely. Everything from shampoos to conditioners and styling products – take your pick!

Let’s speak kindly to ourselves

We want you to feel the most beautiful when you are yourself. We want your good hair days to be fantastic and your bad hair days better. We want you to remember to speak kindly to yourself.


Express yourself

Be yourself. Break the mold. Color outside the lines. Eat the entire tub of ice cream. Turn a Bad Hair Day into an Almost Too Good to Be True Day with Four Reasons.

What is your dream hair color like?

Hair stylists answered this question and based on their replies, we developed the perfect hair color: Four Reasons Optima. This professional hair color line is perfume-free, vegan and fabulous. Optima gives you beautifully shiny, tone-rich hair!

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