Four Reasons Nature
Keep the nature close, by your side. Dance in the rain. Take your shoes off in the grass. Feel the wind in your hair. Four Reasons Nature has been developed to bring out your beauty in a natural way, with truly effective products. Nature combines freedom and the will to create a better tomorrow today.
The line has the ECOCERT® Cosmos Natural certificate, so you can trust that the ingredients are natural and the production and packaging ecological. Nature is ethical luxury that respects the environment.
Natural hair luxury for your hair type
At least 99% of the products’ contents are of natural origin
Ecological packaging made from recycled plastic
Plant-based extracts and oils as active ingredients
Luxury created by nature
The Nature line is produced according to sustainable development principals in Finland. That is why it is a good choice for you and the environment as well. The formulas of the products are 99% of natural origin at minimum – our formulas and ingredients are genuinely natural and also 100% vegan. Four Reasons Nature is luxury created by nature, for your hair.
The Right to Feel Beautiful
As a beauty company, our greatest responsibility is to create and diversify a person’s idea of beauty, while inspiring a respect for everyone’s own uniqueness.
We encourage everyone to appreciate themselves as they are and offer tools for creating a positive self-image through marketing communications and preventative charity work.
European Quality and Reliability
All our products are made in Finland and at our partner factories in Europe, which have been granted an ISO 22716:2007 certificate. Our products meet the criteria of the EU regulation on cosmetic products and Good Manufacturing Practices (GMP).
We ensure the high quality of our products and their suitability for use in hair salons by collaborating with Finnish hair care professionals in product testing.
Effective Vegan Products
In 2019, up to 95% of our products are vegan. Our goal is to make 100% of our products vegan by the end of 2020.
Packaging that doesn’t harm the Environment
In our packaging, we use recyclable materials and promote their recycling by package labelling and sustainability communications.
Our goal is to replace all our plastic packaging with recycled and bioplastic or other more ecological packaging materials without compromising the products’ effectiveness and user experience.