Express yourself

Be yourself. Break the mold. Color outside the lines. Eat the entire tub of ice cream. Turn a Bad Hair Day into an Almost Too Good to Be True Day with Four Reasons.

Four Reasons


Unique products made you in mind. (Yes, you!)


Hair care becomes more fun! (And more sustainable.)


Active ingredients from nature, result from dreams. (Too poetic, was it?)


Better than candy, unlimited data and a holiday in the sun. (Almost!)

Cleanse & Condition

Four Reasons is a complete range of innovative products for cleansing and conditioning. The product line uses natural intensive-care ingredients. Aloe vera calms and moisturizes, silver lime extract provides volume and olive extract protects hair color. Naturally-nourishing plant extracts and proteins strengthen delicate hair. You just can't help falling in love with them!

Four Reasons shampoo-hoito ryhma

Style & Finish

Four Reasons offers versatile and easy to use products for styling hair. They are everything your hair needs. Try combining different products with each other and get more hold, shine or volume - whatever you wish!

Four-Reasons muotoilu-viimeistely

Root Cover

Four Reasons Root Cover is a tinted root growth covering spray which is designed to temporarily blend the visible root growth area and grey hair between salon visits. It also gives texture and volume to the hair as well as a fresh feeling to the roots. Also perfect for going creative with effects!

Four-Reasons Root-Cover group no-shadow

Demi-permanent hair colors

Four Reasons Take Away Color is ammonia-free, unscented demi-permanent hair color with professional and lively, vibrant and shiny results. Gentle technology will not damage hair. Luscious color softens beautifully with time. The hair color is easy and quick to use at home. Excellent coverage!

Four Reasons Take-Away-Color group vaaka


Your experience comes first

Respecting the individual is our company’s most important value, that acts as the guiding principle from the way we work with our partners to the way we communicate with consumers. As a company that operates in the beauty industry, we feel that it is important to celebrate diversity and move away from narrow beauty ideals. Our shared mission is to make everyone feel beautiful.


Effective, vegan products

We want our products to contain only the best ingredients, also from the ethical point of view. At the moment as much as 95% of our products are vegan and our goal is to have a vegan formula for 100% of our products by the end of the year 2020. You can see more details about our vegan products on our website.


Recyclable packaging

We choose recyclable packaging materials and use packaging symbols to help recycle our products. Our packages are almost 100% recyclable. We continuously search for more ecological alternatives for our packaging and our goal is to replace the plastic used in our packages with recycled plastic by the end of the year 2020.


High quality standards – Sustainability

We aim to reduce our carbon footprint by manufacturing our products in Finland and other European factories. Our products are compliant with the EU cosmetics legislation criteria fulfil the Good Manufacturing Practice criteria. Our product development is carried out in collaboration with factories utilizing the latest technology of the industry, by top chemists. The high quality of the products and their suitability for salon work is confirmed by collaborating with hair industry professionals during the testing phase of introducing novelties to the market.