Four Reasons Black Edition
Black. Everyone loves it. It's the centre. It's bold and unruly. It is what it is. Just like Four Reasons Black Edition.
Trendy and modern product range offers the latest innovations and trends of the hair industry with a Scandinavian twist. High-quality products stand out and are made to be combined with each other to create the perfect product combination for each hair type. Try it, we know you want to.
Shampoos & Conditioners
Four Reasons Black Edition is designed for daily hair care by taking into account the current needs of the hair, and to add a hint of luxury to the hair washing experience. The cleansing products are chosen according to the hair and scalp condition, and chemical treatments. Choose the perfect products according to what your hair needs the most.
Style & Finish
Four Reasons Black Edition represents cutting edge hairstyling technology. Each product has a targeted innovation which provides hairstyling with the needed flavor. You can create any hairstyle for every day or even for the most glamorous celebrations. Pretty perfect, isn't it?
Your experience comes first
Respecting the individual is our company’s most important value, that acts as the guiding principle from the way we work with our partners to the way we communicate with consumers. As a company that operates in the beauty industry, we feel that it is important to celebrate diversity and move away from narrow beauty ideals. Our shared mission is to make everyone feel beautiful.
Effective, vegan products
We want our products to contain only the best ingredients, also from the ethical point of view. At the moment as much as 95% of our products are vegan and our goal is to have a vegan formula for 100% of our products by the end of the year 2020. You can see more details about our vegan products on our website.
We choose recyclable packaging materials and use packaging symbols to help recycle our products. Our packages are almost 100% recyclable. We continuously search for more ecological alternatives for our packaging and our goal is to replace the plastic used in our packages with recycled plastic by the end of the year 2020.
High quality standards – Sustainability
We aim to reduce our carbon footprint by manufacturing our products in Finland and other European factories. Our products are compliant with the EU cosmetics legislation criteria fulfil the Good Manufacturing Practice criteria. Our product development is carried out in collaboration with factories utilizing the latest technology of the industry, by top chemists. The high quality of the products and their suitability for salon work is confirmed by collaborating with hair industry professionals during the testing phase of introducing novelties to the market.