Great hair days ahead

We want to make your good hair days fantastic and the bad ones better. We want you to feel the most beautiful as yourself. Our hair products bring out your strengths and have their own personality – just like you.

Our innovative hair products offer solutions for all you hair needs. They are beautiful to look at and even more lovely to use. They are made from the best possible ingredients in a responsible way, and almost all of them are vegan and their packages recyclable.

Find. Try. Fall in love.


Your experience comes first

Respecting the individual is our company’s most important value, that acts as the guiding principle from the way we work with our partners to the way we communicate with consumers. As a company that operates in the beauty industry, we feel that it is important to celebrate diversity and move away from narrow beauty ideals. Our shared mission is to make everyone feel beautiful.


Effective, vegan products

We want our products to contain only the best ingredients, also from the ethical point of view. At the moment as much as 95% of our products are vegan and our goal is to have a vegan formula for 100% of our products by the end of the year 2020. You can see more details about our vegan products on our website.


Recyclable packaging

We choose recyclable packaging materials, use appropriate packaging symbols and communicate ways to help people responsibly use and recycle our products. Our goal is to replace all our plastic packaging with recycled and bio-based plastic, or other more ecological package materials, without compromising the qualities and the use experience of the product.


High quality standards – Sustainability

We aim to reduce our carbon footprint by manufacturing our products in Finland and other European factories. Our products are compliant with the EU cosmetics legislation criteria fulfil the Good Manufacturing Practice criteria. Our product development is carried out in collaboration with factories utilizing the latest technology of the industry, by top chemists. The high quality of the products and their suitability for salon work is confirmed by collaborating with hair industry professionals during the testing phase of introducing novelties to the market.

Four Reasons

The product line that is bursting with joy and fun has an uncomplicated approach to hair care and styling. Four Reasons brings together a versatile and large selection of hair products that are easy to use. All products share the same charming attitude that celebrates individuality.

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Four Reasons Black Edition

The trendy and modern product range offers the latest hair industry innovations and current trends with a Scandinavian twist. High-quality products that stand out from the crowd have been designed to be combined and mixed with each other according to the hair type and the desired result. This makes it possible to personalize the perfect product combination for every occasion.

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Find the hair products that match your needs

Do you want help in choosing the perfect products? We promise that from us you will find the hair products that match your needs completely. Everything from shampoos to conditioners and styling products – take your pick!

Let’s speak kindly to ourselves

We want you to feel the most beautiful when you are yourself. We want your good hair days to be fantastic and your bad hair days better. We want you to remember to speak kindly to yourself.